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You’ve probably heard of online and in-store shopping, but have you heard of live video shopping? If you don’t, you should since 84% of customers say a brand’s video influenced them to buy the product, and 96% viewed a video to learn more about the product. The usage of live video shopping allows companies to foster the customer journey from awareness to final purchase without having to leave their watching platform.
Live video shopping has a massive market and has already found its way into the eCommerce environment, so it is already a major deal. This is demonstrated by China’s multibillion-dollar live video shopping sector. Infomercials have been incorporated into current marketing techniques to achieve this goal.
What is Live Video Shopping?
An online audience may see and interact with merchandise in real time during a live video shopping demonstration. It is essentially an interactive product demonstration. Sales staff communicate directly with clients through online videos, chats, and other means. As a result, the brand’s image and settings are less likely to be updated, giving the audience more confidence in the brand.
Brands, like actual retailers, may develop human ties with customers. Live-stream purchasing allows customers to immerse themselves without being constrained by time limits. Consumers are also amused and engaged by brands, which promotes purchases and fosters connections. Live video shopping is becoming increasingly popular in e-commerce.
The client may make a purchase in real-time while watching a video showcasing items in live video shopping, also known as live commerce, live shopping, and live selling. The event can be hosted on third-party platforms such as social media, mobile applications, or a specific subdomain.
Not only can companies gain from live video shopping, but viewers are also captivated and engaged. Live video shopping is an excellent technique to take eCommerce to the next level and assist entrepreneurs in their growth.
Live video shopping: Is it the future of eCommerce?
It is hard to forecast the future of any firm without understanding the possibility of clients and their behaviours. Live video shopping might be regarded the future of eCommerce and will most likely become the industry leader in the near future.
China is at the top of the list when it comes to live video shopping. The United States is in second position, with a market capitalization of $11 billion, which is expected to treble in only two years. These are the statistics that show why live video shopping might be the future of eCommerce, according to the research.
Live Video Shopping: What Does it Entail?
Depending on the platform, live video shopping can be included in a variety of ways. The first is live broadcasts with a shared audience where people may observe the product and decide whether or not to buy depending on their likeliness.
People may use live video streaming to speak with store representatives, choose items, and finish the checkout process. Customers and store employees may connect and discuss items through one-on-one live video engagement.
Because they have direct client interaction, one-to-one video streaming is one of the greatest ways an eCommerce business may explore. If you know your clients are interested in your brand or product, you may persuade them to buy, which will improve your sales.
Customers may watch live video streaming from any device by visiting the store’s website and clicking on the link.
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Managing chats
One of the nicest things you can do is have a brand representative join the live video broadcast since they can simply and immediately answer any concerns of participants. You now understand that every coin has two sides; you will receive negative feedback from certain players, and you may block those people who act unethically.
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Product Information
During live sessions, participants will given a URL to recognise the product. Users will have a better understanding of the product after visiting that link because it has all of the information they need to know about it. If someone wants to check the size, color, or pricing of a product, they may simply discover it and get an idea of it. Every consumer desires a live object, and this may be a wise decision for any eCommerce shop.
Also Read: Anatomy of eCommerce Product Page That Engage with Visitors
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Checkout
When shopping online, every client has this issue; they want a platform that allows them to finish their checkout in a timely manner. With live video shopping, anybody can finish their purchase with a single click. Finally, you are not need to leave the site in order to purchase an item or product.
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Review and editing
Live video streaming may recorded and shared on several digital channels such as your website, social media, and newsletter. Because it’s a live webcast, you may also modify if you detect an issue during the session. As a result, you may subsequently change certain sections and make them public to your audience. Well, live video shopping is simply the ideal notion that any store owner would want to use and gain the benefits of.
Also read: Top Ways to Turn Negative Customer Reviews into Positive Results
Who can benefit from Live Video Shopping?
Obviously, the first advantage that every brand may obtain is a decrease in advertising costs. Influencers and celebrities charge appropriately, so there are no hidden charges. As a consequence, your sales will increase and more customers will buy your goods. It is a cost-efficient and effective method for brands to sell their products and services.
When influencers and superstars go live, they often have a larger amount of followers and reach. You may have seen that when superstars with millions of followers go live, thousands of people watch and follow their instructions. As a consequence, your brand has a better opportunity of reaching out to more individuals and increasing brand recognition.
A company may utilise live video more strategically to engage emotionally with customers. Whether you’re introducing a product or just presenting a concept, those films will undoubtedly play a role in your marketing approach.
Recap!
While live video purchasing is not a new concept, it is the most recent digital shopping trend that is now sweeping the eCommerce business. This tendency, as far as we can tell, is here to stay.
Would you like to experience the benefits of live video shopping? M-Connect Media can help. We have in-house eCommerce consultants who possess in-depth knowledge of eCommerce trends and markets. Our latest eCommerce development and design services also help people to walk on the path of comfort and convenience. For more information, please contact us.
