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While eCommerce is growing more than ever, most of the online stores suffer from an epidemic of abandoned carts. According to Statista, in 2020, 88.05 percent of online shopping orders were abandoned.
So, if you have an online store, you could be losing potential customers during the checkout process. And we bet you, you might have experienced somewhere in the journey. Here, we will discuss the list of abandoned emails to get those lost customers back. Keep on reading.
Who has received a response back from their store visitors? We would be more than happy and glad if you ever received a response back with a message saying “I feel glad to receive an email of an abandoned cart, you are absolutely best”.
Well, this short message means a lot for eCommerce store owners and kind of dream big dream come true wish isn’t it? Yes, because such messages are proof that you are doing great and have a chance to be someone’s hero.
What is an Abandoned Cart Email?
Abandoned cart emails are a fundamental part of eCommerce. A follow-up email is used if an item has been added to a shopping cart but has yet to be purchased by someone who has visited it. It means they have reached the checkout process and then left without making a purchase.
If we could define it then it would be like: “all but…”
Abandoned cart emails are reminders that help customers to remember what they left in their cart and make sure they buy what they were so close to purchasing. Visitors or customers of your eCommerce store will find them to be perfect for the following reasons:
- Open rate of cart abandonment emails are 45%
- Click through rates of cart abandonment emails are 21%
- 50% of those clicks lead to a recovered purchase back on site
These are the darling numbers you should consider while not considering abandoned cart emails for your visitors. You can expect a higher ROI on your investment.
Why Send Abandoned Cart Emails?
As clear as water, abandoned cart emails are sent to close leads or win back customers. Any online eCommerce store that experiences abandoned carts will lose tremendous revenue. An abandoned cart email is the ideal conversion optimization method to mitigate these potential losses.
It is estimated that many buyers intend to return to their carts, and it is important to reach them and get them back in while your store and products are fresh in their minds.
While we know they were interested in your products as they added items to your shopping cart, what if they don’t make a purchase. At the end of the day, they want those added items and are highly interested in your products.
Finally, it provides you with yet another chance to communicate your brand’s mission to shoppers, helping you to stick in their minds longer.
Examples of Abandoned Cart Emails: what makes them good?
This section will provide a quick overview of abandoned cart emails that convert and communicate. Once you’ve mastered the tactics, you’ll see how you can apply them to your own emails. Here we go, let’s begin!
Abandoned Cart Email #1
Subject: Did you need any help?
Dear [Visitor name]
I am in charge of fulfillment at Store XYZ.
Your eyes caught our collection as you browsed. If you have any concerns, please let me know. Whether you have questions or just want to discuss our items, I am happy to help.
In case you want to continue where you left off, here’s a link to your cart.
Contact me back if you have any questions, or if you just want to chat, connect with us on our social media platforms.
Thank you for placing your order.
[Manager Name]
Fulfilment manager
[Store name]
Store Link
Subject line: Did you get distracted or did you need any help?
Open rate: 59%
Conversion rate: 8.8%
Sending time: two hours after abandonment
Which benefits will it bring?
What, when, and how to send may be on your mind. To optimize the chances of landing in the inbox of the reader, we recommend starting with a brief introduction and writing in simple text.
- Make sure you sent this email after two hours of cart abandonment
- Make use of formal and professional ways to get responses back
- Try to avoid unnecessary things
Abandoned Cart Email #2
Subject Line: Here’s a 10% discount on your order!
Hello [name of the customer]
Don’t worry, we’ve got you!
It is a pleasure to have you shop with us.
It seems you added these items to your cart and did not get a chance to checkout. You can take advantage of a 10% discount if you check out within the next 48 hours!
Enjoy your shopping.
We are always happy to assist if you have any questions or need assistance. Please feel free to reach out to us at [contact number].
Thanks, mate!
[Store name]
Subject Line: We want to give you 10% off your cart!
Open Rate: 36.6%
Conversion Rate: 3.8%
Sending Time: 48-hours after cart abandonment
Why is it beneficial?
A customer will typically receive this email one or two days after abandoning their items. Our goal is to provide a 10% discount as an incentive to push customers to purchase. Moreover, we make the reader pay attention with a story that explains the urgency of the discount and the expiration date in order to reap better results.
Abandoned Cart Email #3
Subject line: “Hope everything went smoothly for you?” OR “Feel free to ask for help if you need it!”
[Customer], How’s your day going?
It appears you have some issues, and I aim to keep an eye on carts in order to resolve any problems.
The discount code you have received before it expired has not been redeemed by you. I apologize for the inconvenience, and I humbly ask for your forgiveness. I’d like to have codes that don’t expire, but my marketing manager says that will cause chaos.
In order to make up for this, I created a discount code for 15% off. This will be available for the next 48 hours.
If you have any questions or concerns, don’t hesitate to e-mail me back!
[Sender name]
[Designation]
[Store name]
Subject line: “Hope everything went smoothly for you?” OR “Feel free to ask for help if you need it!”
Open Rate: 38.5%
Conversion Rate: 2.4%
Sending Time: 7-days after abandonment
In this email, we are offering a last-ditch chance for difficult customers to convert. Emails are sent by the company owner or responsible person as a way to show valued readers that the company values them.
As a kind of “masquerade email,” it’s a friendly and personal way to apologize for any inconvenience. By doing so, you build a stronger relationship with your readers. Because of this, customers are more likely to get in touch and provide feedback.
End of the story!
With the help of this list, you can engage and communicate with your prospects and leads. It is best for you to be courteous, professional, and generous when you speak with anyone or send an abandonment email.
Do you want to turn your cost generator clients into revenue generators? With M-Connect Media, you have access to eCommerce experts who have years of experience and talent at your disposal. Using our abandoned cart email template, we can guide you through the process. Get in touch with us today!
