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Did you know that Halloween has surpassed Christmas as the second most popular holiday in the United States? Its popularity stems from the fact that people shop the most during this period. The Halloween preparation of your eCommerce site might be the key to increasing sales and money.
This year’s Halloween comes on Sunday, October 31, and it’s more than just spooky fun and nasty pranks. Halloween has a special position in eCommerce since there are so many chances to increase sales. Here, we’ll go through the best marketing practises for increasing sales for online companies.
You’ll need a few planned and successful Halloween marketing strategies to boost your store’s sales and the following holidays.It is critical that we recognise as soon as possible that the holidays are the optimum time for eCommerce shops to quadruple their profits. Halloween is one of the events where you may use the most effective marketing methods to boost sales.
Because Halloween 2021 is quickly approaching, we’ve selected the greatest marketing tactics to promote sales for your online businesses. Simply follow the procedures and use them into your marketing tactics.
The Halloween Marketing Ideas to Boost Sales for Online Stores
When it comes to eCommerce, the Christmas season is akin to marrying a lady you like and may be a game changer for your company. Regardless, getting your shop ready for the day is difficult and time-consuming. To assist you, we have compiled a list of the greatest marketing strategies to increase your store’s sales and profitability.
1. Offer Free Halloween Gifts
Everyone provides discounts over the Christmas season. People believe that during the holidays, they can get discounts at any store, which is so prevalent that they are uninspired to buy in your business even if you have offers for discounts.
Do you have any other methods than discounts to get clients to buy from you? What can you do as Halloween gets closer? As a result, gift ideas are the finest way for them to surprise their friends and family. As part of the concept, strive to provide freebies that individuals may present to their friends and family as a Halloween gift.
You can make use of Gift Card & Certificate Extension for Magento 2 to create different types of gift cards, vouchers, and coupon cards.
2. Design Freighting look for your landing page
Designing your landing page with a spooky appearance is one of the finest things you can do as part of your Halloween festival preparations. The reason for this is because you must frighten your guests by providing them with a Halloween-themed theme.
Halloween is all about terrifying fun, so include some themes and visuals that will frighten visitors. There are several more things you can do with the assistance of eCommerce developers to prepare your eCommerce business for Halloween. Finally, you must create a frightening-looking website so that visitors may feel and experience Halloween.
3. Try Festival product packaging
Product packaging should be themed around the event or Halloween in order to make customers delighted with their purchases. There is no flair for stunning packaging in typical shipping or packing, but on Halloween, you must do so.
Because it’s Halloween, you may experiment with different stickers and animations that have a frightful appearance and a Halloween atmosphere to them. You may also experiment with other symbols and characters to liven up your packing.
Also Read: Ecommerce Shipping & Fulfillment Tips for Beginners
You may also add trends that are relevant to your clients’ attitudes and the current market scenario. If you own a clothing business that offers t-shirts and shirts for men and children, you might experiment with different terrifying figures to put on packaging to attract clients’ attention. Finally, avoid boring your consumers with standard packaging around Halloween.
4. Make Halloween email marketing stand out
People despise promotional emails in general, but not during the Christmas season since the emails offer discounts, freebies, free delivery, and extremely excellent offers.
If you don’t offer horror movie memorabilia, costumes, or sweets, you might not believe Halloween is a natural match for your shop. This is completely false. People want to celebrate Halloween no matter how different it appears each year, and marketers are finding ways to participate regardless of their specialization.
Also Read: eCommerce Email Campaigns that You Should send to your Customers
How can you create Halloween-friendly emails?
- Use subject lines that are appealing
- To make customers excited, include Halloween-related humor
- Deals and product recommendations based on the Halloween theme
5. Add blog posts related to Halloween gift
It is the most effective approach to drive traffic to your website because most people look for gift ideas around Halloween. Make a blog article on Halloween gift ideas and share your thoughts with your audience. When someone searches for Halloween gift ideas, you will get results if you create many themes on the same issue and provide relevant material.
You might post information on your website to notify your clients about your offer and discounted items. Create a blog article on your website with the term “Halloween gift ideas” in the title. When people search for that term, your blog article will show towards the top of the results.
As a result of your blog and suggestions, you will probably receive organic traffic from people who have a need for it, and they will probably purchase many items from your store.
6. Create User-friendly content
User-generated or friendly content is one of the most effective Halloween marketing methods. The reason you should create content that readers enjoy is that people enjoy reading about topics that are important to them.
To build user-friendly content, you must generate material that addresses the audience’s issues. Also, provide material that gives value to your clients since that is all that matters.
Customers that enjoy your content are more likely to trust your brand and feel it is trustworthy. As a result, ensure that you develop a Halloween website with user-friendly content.
Winding UP!
There are many Halloween marketing ideas you can use to boost sales and revenue. Here, we have compiled the most important ones to help you try and reap the benefits. You can try out these in your eCommerce store and take the benefits.
Need help in creating strategies for Halloween 2021? M-Connect Media can help. We have eCommerce experts who know everything and can help you make your store’s holiday season profitable and customer-friendly. Contact us for more information.
