Ecommerce Website Success Checklist for Brazil

Brazil is becoming heavily reliant on the internet for finding information, shopping online, and doing many other tasks as well. As more and more people are coming online, eCommerce is getting bright day by day. As per Statista, the user penetration rate for eCommerce in Brazil is expected to be 63% by the year 2025.

Also, being one of the developing nations, Brazil’s market size and purchase power are going to improve. And with that improvement, the Brazilian eCommerce market will see a boom. Businesses have to shift their focus to online selling and marketing. But starting a successful eCommerce website in Brazil isn’t exactly a cakewalk.

Thus, we have come up with a marketer’s checklist on starting a successful eCommerce website in Brazil.

Ecommerce Website Success Checklist for Brazil

Brazilian eCommerce market has matured and become one of the global competitors. This allows vendors to grow enormously in Brazil. But to navigate the Brazilian market successfully, here’s an eCommerce website success checklist for brazil outlined by professionals.

1. Know the Market Better

As per one report on Statista, there are over 65% about $145 million of the internet users in Brazil. Further, there are about 50 million people who shop online. Also, Brazil is the largest eCommerce market in Latin America.

This suggests you have a lot of people to sell products to, however, not everyone is going to be your customers. So, what you must do is define who’s your target audience is out of all the Brazilian internet users. Understand their behavior, demographics, culture, & many other things so you can navigate through the Brazilian market successfully.

Also, look at what market trends are going on currently and try to adopt such trends for your eCommerce website as well. Knowing about the market and the consumers in it help better understand how you can reach & target them.

2. Decide Where to Sell Your Products

Ecommerce in Brazil is taking off quite literally. Consumers are making purchases domestically as well as from international stores too. Thus, knowing from where consumers are making purchases is important as it allows you to get a slice of the money from this booming market. There are so many popular eCommerce websites and marketplaces in Brazil to sell your products on.

Among others, Amazon Brazil, Americanas.com, Mercado Livre, and others are the topmost marketplaces to sell your products. All these marketplaces offer a variety & a wide selection of products to their consumers. So, without a strong marketing plan, it’ll be tough for any online retailer to succeed in this already crowded market.

Amazon, for instance, is a leader in the US, but not in Latin America, still, competitors follow its suit by replicating ideas & practices. So, you must decide whether to sell on marketplaces like Amazon or create your own website from scratch to sell products.

3. Build Your Ecommerce Brand

If you decide to start selling on your own, then you would need to build an eCommerce website. The first thing you would need is the business name or domain name for your website. The name should be short, memorable, and represents your brand. Next thing is to find a reliable website hosting service. Hosting is where your website files will be stored and enable your customers to access the website easily.

Another important aspect of building your eCommerce website is choosing the right platform to develop it. Consult eCommerce experts if you seem confused about choosing the right eCommerce platform for your website. You may also need the help of an expert team of eCommerce developers to develop your website. For that, find a reliable eCommerce development agency offering immaculate solutions for your website development.

4. Different Forms of Payments

With online shopping, the use of online banking & mobile payments has also increased. There are several ways Brazilian consumers use to make payments. And out of all, the Credit card is the most common form of online payment. Another popular way for Brazilians to pay on eCommerce websites is using Boleto Bancario.

Boleto Bancario is suitable for consumers who refrain from entering credit card detail to make payments online. So, you don’t want to miss out on the key payment mode from integrating with your website, otherwise, you would lose plenty of potential customers.

Boleto is a cash-based transaction where customers are given a barcode to complete the cash transfer to a company. The cash can be transferred using ATM, post office, at a bank, or via online banking. Other than that, PIX payments & online debit are also popular payment modes in Brazil. So, try to offer all the common payment modes to have a positive conversion rate.

5. Create 360 Marketing for Customers to Commit

What buyers online do is research extensively about a product and then go buy it in brick-mortar shops. By coming up with 360 marketing solutions, you would be able to tackle this situation more effectively.

Persuade customers with online exclusive deals and promotions. Put a label that says “Online Only” for customers to feel a sense of urgency and scarcity about the product. This can be the final push customers may need for clicking on the Check Out button.

Meanwhile, you should also be focused on creating a strong online presence for your eCommerce website. Social platforms, email marketing, SEO, paid ads, etc. can help you achieve that & give your brand much-needed attention. A strong digital presence carries more weight and makes customers feel more comfortable making purchases from your eCommerce store.

6. Shipping & Fulfillment

Offering convenient shipping & fulfillment services to your customers is as equally important as providing them the best products. Shipping & fulfillment can make or break your eCommerce business. So, you must be careful while choosing the right shipping options to offer to your customers.

Also, partner up with a local third-party logistics company offering shipping services at a reasonable rate for your product’s dimensions and weight. If the shipping charges are high, then your products will become costlier for customers. Thus, be careful while selecting the shipping carriers for your eCommerce website.

Wrapping Up

With this checklist in hand, you will become ready to sell products in the Brazilian market. Thanks to its rapid growth, Brazil has become a hotspot for eCommerce startups & investors. This has brought the digital revolution in the country creating a huge market potential for other eCommerce investors as well. But to succeed in any market, you need a plan and potential aspects that you need to take care of. And this article exactly provides you with the eCommerce website success checklist for Brazil.

Want to develop an eCommerce website for the Brazilian market? M-Connect Media offers flamboyant eCommerce development services to develop the most engaging and interactive website that grabs the attention of consumers. Our apt team of developers provides the most potent solutions that boost your sales volume and revenue for your eCommerce business. Contact us now to discuss things further and kickstart your development project with us.