Experts Need expert help? Don’t hesitate to talk.
As COVID-19 spreads around the world, we cannot deny that the world will never be the same again. Many businesses have been damaged and this cannot be easily recovered. Thus, you need a marketing plan post-COVID to ensure your long-term success.
Hopefully, the world is getting back to a normal that is different from what we had before the pandemic. One of the best things about the outbreak is that we are going online, which has driven businesses to succeed. The only concern is what will happen post-COVID? Here are some ideas to help you ensure long-term success of your business after COVID-19.
Even though we are unsure of how everything can be handled by home, Burger King has opened to serve during this pandemic. By addressing their audience’s main pain points, they have communicated a very positive message.
- We’ll deliver your wants to your door
- Cost barriers can be overcome through online payments through apps and free delivery
- Burger King said that home is king (though you can do all the things from home).
Top 5 Post-COVID Marketing Ideas for Long-term Success
Since the lockdown, how customer buying has changed and brands have changed their approaches. As a result, brand owners are considering different marketing strategies. Though we may experience a bit of a new normal, the loss is still loss since it hasn’t yet been recovered.
Let’s discuss those post-COVID marketing ideas to help you ensure the long-term success of your business, no matter how small or how big. Let’s whirl it out!
1. Focus On Existing Customers
Finding new customers in a pandemic and hoping that they will convert is like standing in the rain without an umbrella and hoping you won’t get wet. It’s just kind of a time-wasting thing that you shouldn’t do instead you should focus on your existing customers.
The reason why you should focus on existing customers is that even though no one is there to help you, they are the ones who support you and help you survive. Another reason to focus on your existing customers is that they will always be there no matter what happens in the future or now.
What can you do to help them? Therefore, you can help them by reimbursing their membership or giving them something back. When your customers have made purchases before a day of lockdown and have paid you for making those purchases, as well as if you are less likely to be able to send them their orders during the lockdown. You can refund their money and increase their trust in the brand in this case.
If you do this, you can expect those customers to order anything onward, and that will result in more sales for you. The key thing you can do as a marketing campaign after COVID is to focus on existing customers.
2. Go Online
We have already discussed how the pandemic has changed how we shop and how we live. As long as we were locked in rooms or homes, it became difficult for us to go outside and shop. We learned from the outbreak, but it also helped online store owners and those with websites and social media accounts.
In reality, we meant to say that going digital is the only option available to your business post-COVID. With going digital, you will gain lots of customers and they will all be happy to shop online.
It is stated that, during the COVID-19 period, online sales reached $791.70 billion in 2020. These figures indicate that we should move everything online, regardless of whether we are a small business or a large one.
The best example is eCommerce giant Amazon, which is the largest retailer in the world. In a recent study, Jeff Bezos, founder of Amazon, saw his net worth surge. Jeff’s net worth in March 2020 was $113 billion, and in November it grew by $203 billion. The report clearly shows he has increased his wealth by almost 80% compared to before the outbreak.
Thus, it is clear that the more things you have online, the more likely you will be to boost your sales, which is why moving everything online and making it easier to sell is beneficial.
Read on more: Why you should start an eCommerce business
3. Invest in social media
Mobile phones are used more than anything else because people are at home doing nothing or working from home. They are all active on social media and spending their time passing the time and passing the isolation time.
As a brand, we can reach out to them through social media networks, whether it is Instagram, Facebook, LinkedIn, or Facebook. You only need to run a Facebook ad or Instagram ad to market your products or services.
Due to the fact that people are already digital, you should be on social media for the purpose of selling online. The fact that people shop more online than offline is not incorrect, so it’ll be easier for you to approach them and gain their business.
To gain an advantage through social media advertising, you can advertise on multiple platforms. Putting yourself in front of people and marketing your campaign repeatedly will help you to show your campaign to your customers.
As a result, make sure you invest in your social media and let your audience help you grow and enhance your sales.
4. Offer deals and discounts
Since many store owners already practice and gain benefits from this, this is not a new concept. Since people are spending less due to the pandemic, the only thing that has changed is the budget.
Deals can be offered on the products that your customers wish to buy or show interest in buying. There is a high likelihood that your customers will enjoy shopping for products that have a deal since they feel like they are saving money. You can also offer a discount of some percent to entice customers and encourage them to buy your products. Thus, deals and discounts constitute the most effective marketing campaign post-COVID.
5. Address customer concerns and provide solution
A successful marketing campaign should identify customer concerns and provide solutions. Since COVID-19 went into effect, it has become more difficult for people who have never made an online purchase and those who have done some online shopping but find some difficulties.
Make a list of your customers and ask them for their concerns via email and get their responses. As a result of doing this, they will feel cared for and that’s how they will stay engaged with your brand.
Finding customer concerns doesn’t mean you just need to listen to their concerns, but you must also offer them a solution. By doing so, you can increase their trust and make them more loyal to your brand or business.
Summary
The following five post-COVID marketing ideas illustrate how, by staying true to your customers and offering them a solution, you can succeed and reap a lot of benefits. We recommend that you apply these tips to your brand or business and sail again.
Do you need help marketing your business post-COVID? M-connect Media can be your solution. We have a team of eCommerce experts who understand the market and know where you can improve. Contact us for more information.
