5 Landing Page Mistakes To Avoid & What To Do Instead

Quick Summary

Your landing pages are getting plenty of traffic, but there’s a hitch: no one’s taking the desired action. Visitors come, explore, and exit without converting. Consequently, your marketing returns suffer as more potential customers arrive and leave without engaging. If your conversion rates aren’t hitting the mark, you might be falling prey to one of these 10 landing page blunders that are sabotaging your success.

Here are some of the most evil mistakes done on your eCommerce store landing pages that kills your website.

Leaving your Visitor as an Astronaut on a Lost Planet

This is the outcome when call to action is not clear. It is one of the most common mistake that is seen across the internet and it is one of the most irritating one as well. Visitors on your landing page must have an idea of what CTA want him to do. No matter if you have utilized ultimate tips to improve the performance of your online store but if your call to action is not clearly saying what to do and what will happen next, then it is all vein.

Solution:

Prior to all, the most important section of your website is to have clear call to action. Whenever you hire eCommerce consultant team lead them to get you strategic IT solutions by furnishing call to actions at the banks of your website that take your visitor to the place where you want them to be. Call to action is the sole reason your website exists so it is the ace of your eCommerce landing page optimization.

Making Visitors Confused

It is too much in fashion. Majority of websites provide too much of choices with the logic of providing wide range of option and variety as well as diversity but it is a conditional thing. It gets fit on some specific scenarios but when it does not, it makes visitor most of the time confused and lost. When you provide too much of options you put your visitor in dilemma and very often you provide unwanted choices which end up to shopping cart abandonment.

Solution:

As too many choices causing a lost mind you must go with only required or asked subjects. Your offerings must be precise inspite of being classified. Just understand the requirement of the visitor and deliver as per the requirements. Feeding requirements creates business and the diversifying requirements creates loss of interests.

Don’t Interrogate Them

There are bulk of websites having landing pages which are loaded with questions for you and trying to interrogate you. There is very simple question for you, why they should provide you all the information? Who are you? You have not even created trust and you just begin up asking questions. It is indeed a kind of stupid thing and it is also not helpful anywhere in eCommerce landing page optimization however worthy it may appear to you to be.

Solution:

At the very first you must create trust in visitor’s mind and when you have converted that customer completely or even make them believe you then you can ask for details of that specific visitor. You must show images of products, all the credentials and testimonials along with your contact details on website. Experience of your previous customers also helps your visitors to believe you. Even now you must not shoot too many of question or any personal question. Till the time it is not required and you are not converting that specific browsing person into a customer, do not ask for any payment or any personal information.

You’re an eCommerce Website Not an Encyclopedia

No one come to your website landing page for reading, they just want something and your website can help them reach their desired stuff so you must not make them read pages. This mistake really freaks out visitors when websites try to educate them and start providing lectures about their product and services and get a transformation from an eCommerce website to and encyclopedia.

SOLUTION:

You should provide texts only when you need to. You should describe products when your visitors want to read about that product and shows interest in it. Even then you should include only key points and explain in minimum words. If you find some places where you need to put big content, there you can take help of videos and can explain this way giving an option to your visitor.

False Redirection and False Commitment

It happens most of the times when visitors are getting redirected to your landing page from a different website or a different webpage. When you make a promise on another page and you do not meet the committed requirements you lose credibility in your visitors. It also causes loss of trust when you make a promise on other website, guide the users to visit your landing pages and when they do so you do not keep your promise.

Conclusion

Whenever you hire eCommerce consultant you must guide them to keep your commitments and keep the promise that you have made on the redirecting page. Your redirecting webpages are also role players in this.

So these are the major mistakes that you are still carrying on your landing pages but that can be simply avoided by asking us for custom web consulting, who can eradicate stupidity of your online store.